voter outreach

Why Republicans should follow Rand Paul’s lead

The Republican Party seems poised for a successful mid-term election. There has even been talk of a building “Republican wave,” should voter dissatisfaction intensify and solidify, though its far too early to say for sure what will happen.

But if a “Republican wave” does indeed happen this fall and the party takes control of the Senate, a goal that has proved to be out of reach in the past two cycles, GOP leaders and talking heads should be cautious in overstating what it means.

Yes, President Barack Obama is plagued by low approval ratings and rejection of Obamacare, his signature domestic achievement. Voters aren’t too thrilled about the state of the economy or his handling of foreign policy.

But Republicans must realize that electoral success this doesn’t mean that voters have embraced the party, as polls almost universally show. In a two-party system at a time of malaise, the party not in control is the beneficiary of voter anger. This was true in 2006 when Democrats won control of Congress. It was true in 2010 when Republicans gained 63 seats on their way to winning the House of Representatives.

There is no denying that the Republican Party has a very real messaging problem, and party leaders realize it. That’s why the Republican National Committee released a report, The Growth and Opportunity Project, to try to figure out what went wrong in the 2012 election as well as try to find solutions to expand its reach.

Though that “autopsy,” so to speak, raised some excellent points, it alienated many of the grassroots activists that compromise part of the Republican base.


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