While perusing Twitter the other day, I came across this story:
“Right-wing talk radio may have worn out its welcome, at least for now,” reports Crain’s New York Business.
A new Arbitron report shows Rush Limbaugh’s ratings down 33% from a year ago and Sean Hannitty down 28% over the same time period. Meanwhile, more centrist personalities — Don Imus in the morning and John Batchelor at night — were both up from a year earlier.
Admittedly, I don’t listen to much talk radio these days; but when I first read this story, one point that immediate entered my mind. That is that 2011 is not an election year; so I don’t know that is supposed to be a surprise or somehow shows that “right-wing” talking radio is in decline. The counter to that point is that the GOP presidential race is heating up, so listeners should be tuning in to hear what the talking heads have to say. Not really. It’s still very early on and no one seems very interested in the race right now. It’ll likely jump back up during the summer and into the fall and winter.
It would be interesting to see a comparison with an off-year to the previous election year. Maybe from that we can draw a reasonable conclusion. Or maybe we can look at how conservative radio shows are capitalizing on new medium, as Jeffrey Lord notes over at The American Spectator:
Limbaugh and conservative talkers Sean Hannity and Mark Levin are not only not losing their audience, as low-tech (or is that no-tech?) political critics are braying, the three are so far ahead of the communications curve that their liberal blogger and news outlet political foes are literally clueless even as the revolution unfolds right in front of them.
What mediums, exactly?: