In one of the most iconic and powerful political ads in America history, Americans were reminded that, under the leadership of Ronald Wilson Reagan, it was once again “Morning in America”. Having suffered through the decline of America’s economic, military, and political exceptionalism under the feckless Jimmy Carter, confidence in America’s future was being restored.
Under Reagan, the ad proclaimed, “Today, more men and women will go to work than at any time in our country’s history…nearly 2000 families will today buy new homes, more than at any time in four years…Under the leadership of President Reagan, our country is prouder and stronger and better. Why would we ever want to return to where we were just four short years ago?” It was a powerful message that resonated with the American people, and Reagan was re-elected in a landslide, taking 59% of the popular vote and 49 of the 50 states, losing only Minnesota (Mondale did not even get a majority in that state, winning 49.72% to 49.4%).
I was a boy of just eight years old when Reagan was first elected. Though I was too young to understand the intricacies and minutiae of the political debates, I remember sitting in front of our old Zenith black-and-white TV and being mesmerized by Reagan, whose cheerful demeanor and unquenchable optimism was inspiring after four years of Carter malaise, where we were told that we would have to accept a declining American economy and the spread of communism. Reagan made me proud to be an American, and I believed him when he said that America had a brighter future ahead, and that we did not have to settle for what America had become.