The Board of Health in New York has approved Bloomberg’s suggested soda ban. This weekend while working in the yard, I remembered my high school science teacher teaching that for every action, there is an equal and opposite reaction. What would be the reaction to this soda ban?
The Action: These are the details of the plan, as reported here.
Under the plan, all restaurants, fast-food joints, delis, movie theaters, sports stadiums and even food carts will be barred from selling sugar-sweetened drinks in cups larger than 16 ounces.
The limits will not apply to drinks sold in grocery stores, diet sodas, drinks that are more than 70-percent fruit juice, or that contain alcohol.
Dairy drinks containing more than 50 percent milk will also be allowed thanks to their redeeming nutritional qualities — though that’s little solace for Frappuccino lovers since the Starbucks treats contain far less milk than that.
The Reaction: Here are some things we might expect to see as a result of the soda ban.
1. Marketing Gimmicks
While working in the yard this weekend, I tried to think of ways I would handle the ban if I owned a restaurant in New York City. Maybe a restaurant sells a large diet soda but lets the customer get it himself; he could just get a sugary option instead. Maybe the large size on the menu would become two separate 16-ounce cups.