MyRA

State of the Union Promises Millennials the Short End of the Stick

Contained within last night’s speech were many examples of how young people lose out in the big-government status quo.

It’s easy to lampoon the State of the Union address. A speech full of pomp and circumstance but relatively devoid of specifics is difficult to take seriously.

Few can see through the charade more clearly than younger generations. Marketers and ad execs know that traditional TV marketing techniques are ineffective with Millennials, so it’s obvious last night’s promises are liable to fall particularly flat with 20-somethings.

Young people today face a government that is more bloated, more invasive, and less efficient than ever. Tuesday night’s speech promised to continue this status quo.

The State of the Union was a study in contrasts and omitted information, and young people can see right through it. The President praised a low unemployment rate – leaving out the fact that the job-seeking numbers are low because many people have given up on finding work. He touted a reduced deficit – while praising the end of the Budget Control Act and sequester that led to the reduction.


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