The National Rifle Association, the nation’s oldest civil liberties organization, has launched a nationwide get-out-the-vote campaign to encourage gun owners to make sure their voices are heard this fall.
Though “Trigger the Vote” is a nonpartisan voter registration drive, the NRA Freedom Action Foundation is hoping that the push will lead to defeats at the ballot box for gun control activists’ favorite candidates.
“Registering to vote is critical to preserving our Second Amendment rights. Michael Bloomberg and his anti-gun allies are committed to taking away our freedoms,” Chris Cox, president of the NRA Freedom Action Foundation, wrote in an email blast to supporters. ”You can protect your rights by registering to vote and making sure that your freedom loving family and friends are registered to vote.”
The NRA Freedom Action Foundation also rolled out a new 30-second ad featuring a father and a son to promote the “Trigger the Vote” campaign.
The 2014 mid-term election is the first since President Barack Obama and Senate Democrats attempted to pass new gun control legislation — including expanded background checks and renewal of the assault weapons ban — in response the Sandy Hook school shooting. Studies have shown, however, that these measures wouldn’t do much, if anything, to stop incidents of gun violence.