The Rise of Digital On Demand Media


This morning I was a mentor. This afternoon, a boss. Later, after lunch, an employee which, in turn, allowed for me to provide for my family. Let’s not forget this evening when I opened my books and was a student.

If this were my life a decade ago I would quite easily forget, or neglect, my right to know what was going on around me in my community, my state, my nation, and my world. The CBS Evening News with Dan Rather, The NBC Nightly News with Tom Brokaw, or CNN’s Lou Dobbs Tonight and Anderson Cooper 360º would have just past me by without notice.

Today, with the revolution of online media and digital forms of journalism it allows for any multi-tasking individual with ADD, such as myself, to stay current with events happening around the world, or just down the street. The depth that I want to consume myself in the information depends solely on how much time I have in between appointments. I tell Anderson Cooper when he can and cannot speak.

Getting information about current events through internet sources has given me the opportunity to stay informed on the go. Corporate news networks on television dictate when you can listen and they have the same tone and message with slightly different undertones and agendas to appeal to a certain demographic, but still manage to deliver the same generic stories.

Digital journalism offers an infinite amount of different viewpoints, opinions, talking points, and angles to a story. Facebook and Twitter have become alternatives for corporate news networks. Rep. Justin Amash (R-MI) is making political history by reporting within his Facebook page reasoning for his every vote in the House. Sen. Rand Paul (R-KY) uses his Twitter account as a public forum to hold his congressional colleagues accountable allowing for his voice to be heard without the necessity of a third party to relay it to the public.

On demand media allows for immediate access to the thoughts and ideas of real people acting as their own reporter. Digital journalism has also given rise to underground reporters like Ben SwannDavid Seaman, and Abby Martin. Several years ago alternative media journalists like Swann, Seaman, and Martin would not have been easily accessible, but with the given demands of todays pace of life we tend to seek out news when we want it and voices such as theirs are heard.

The growth of on demand media has allowed for me to discover unfiltered alternative voices to inform me of current events. Being a student you learn to look at the world through a critical lens and ask the question “why”? Cable television and corporate news channels tend to feed the same demographic of people with a few variables of delivery style. The recent revolution of on demand digital media allows for individuals to find the answers to the questions they formulate when one listens to Anderson Cooper and thinks, “is that all of the truth?”

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