D.C. McAllister has a rather lengthy piece on what it will take for the Republican Party to attract more women voters over at The Federalist:
It would help the GOP and doubting pundits to realize that the war on women is really the “war on single women.” Only by grasping this reality will the GOP develop an effective outreach. But it doesn’t stop there: single women voters are not a monolithic group. They’re not all alike, and they can’t be treated the same. They have different values, and they’re affected by issues in different ways—and the GOP needs to figure out which of these single ladies they can actually persuade to vote for Republican candidates.
With these women in mind, they need to focus, hone their message, rebuild trust, be authentic, reflect strength in their advocacy of conservative principles, and communicate those principles in a convincing and compassionate way.
Yes, the Right is losing single women. But this article (and the book it stemmed from) focuses on the fact that it’s not that simple. Younger, single women are getting older every day, and it is not clear that they are getting more Republican…
There is an opportunity among to attract women voters from the groups that Celinda Lake and Kellyanne Conway call the “Waitress Moms” and the “Alpha Strivers.” Though many “Multicultural Mavericks” are libertarians, it could be that they identify more with the Democratic Party than the GOP as a result of their parents, school, or community.